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Price History: Rolex GMT-Master II Pepsi

The Rolex GMT-Master II 126710BLRO is nicknamed “Pepsi” due to its bi-color Cerachrom bezel insert in red and blue ceramic. Released just 3 years ago on a somewhat controversial jubilee bracelet, the Pepsi market has seen some volatility throughout the relatively short time its been out - though the watch has consistently traded above the retail price of $9,700. Is it worth the price?

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